Top 18 Answered Questions Across our Designer's Questionnaires

Dominic posted this on Questionnaires for Designers

I was curious to see what kind of questions were the most answered across all our accounts. Having a great client questionnaire will help you get the requirements you need for your projects. Making sure you get answers for your questions is the way to go to have success. A half filled questionnaire is not as useful as an 80% filled one.

Here it is, the Osmosis top 18 most answered questions:

1. Please add any additional notes below.
I'm not completely surprised to see that the top 1 mostly answered question is an open one. The clients have an opportunity to let you know of some important aspects of their projects that you might not have covered in the previous questions. There's nothing wrong with that, so make sure you have an open question like that at the end of your questionnaires.

2. Who is your primary audience/target market?
By getting that answered you can start creating with inspiration related to that audience. This could greatly improve the first impression of the first deliverable's revision.

3. Do you have a current style/brand guideline that needs to be followed in terms of color, typography, and tone?
Obviously, knowing that kind of stuff will help you getting the primary artistic direction of the deliverables right.

4. If applicable, please list your top three frustrations with your current theme.
Mostly used in a WordPress questionnaire, getting what's not right with their present template will help you propose something without those frustrating aspects.

5. Describe your business in two words.
A hard question to answer, I'm surprised it did make the top of the list. Think of that question seriously and try to answer for your own business. Only two words, outch! Choose carefully.

6. Describe your target market/demographic (be specific).
Another way to get the primary audience for the website. I like that one, "be specific". That imply that the answer needs to be complete and rich in information.

7. Do you know how many people visit your site on a daily, weekly and/or monthly basis?
In other words, do you actually care to watch your analytics data. Do you have analytics on your website? That question will give you a hint about the technical level of the prospect.

8. How do people learn about your product or service?
In the same vein as the traffic question, this one will help you understand what the prospect did to get themselves noticed.

9. How do you want your image/brand to be seen in two years?
Mostly related to a logo design questionnaire. Projecting your business two years in the future, a nice exercise to do I must say.

10. If this is a re-brand, what do you like about your current brand and what don't you like?
Basic and to the point, let's not do the things they currently don't like.

11. If your company/brand was an object what would it be?
Another question I find extremely interesting and would not have thought that clients would have answered enough to be on the top list. Try that one for yourself as well, it's a hard one to answer.

12. What does your business do?
Those default questions makes lots of sense when you read the answers given by your clients. Osmosis's questionnaires are there to make sure you have a solid knowledge of the client's business and project requirements.

13. What is the overall message that you wish to portray with your brand?
This question can be used on logo and website design. Getting that question answered would greatly help in making sure your client, and you are on the same page in terms of the message portrayed by their brand.

14. What is the overall mood of your company (i.e. playful, serious, ultra-professional)?
Similar to the last one, but this time getting the feeling aspect of the brand message. Nice one for logo design.

15. What should people feel when they see or think of your brand?
Another way to phrase it, those two last questions are alike, but this time we ask about the brand and not the company.

16. Where/how do people learn about your company/product/service at present?
Again, knowing about where to their primary audience learn about them is extremely useful. As I write this article, I understand that the a/b testing feature I want to implement could be interesting. We are seeing lots of similarly phrased questions, but some have better answers' rates. Having an a/b test would let you keep the one that gets you the most success.

17. Who are your competitors and how do you differ from them?
I thought that question would have been near the top of the list. Letting the designers know who are your competitors will at least minify the risk of getting similar designs / color scheme, etc. Presenting a brand new logo to a client with the exact color scheme as their primary competitor would probably result in you having to propose a completely new design.

18. What aspect of your image/brand needs improvement?
The last question for this list, a basic and generic one about what exactly you would need to work to improve your client's brand.

I'm shocked!

From all those questions, none were about budget. There might be two possible explanations.

You removed those questions from the pre-built questionnaires we supplied on each account. Which would be entertaining for us to check.


Clients simply do not answer those specific budget questions, which is interesting to say the least.

In any case, make sure you have the right questions in your client questionnaires, and hopefully you can be inspired by this list and give a try to Osmosis for your client intake process.

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